Rethinking Marketing and Insights: Behavioral Economics Immersion (2016)
Master Behavioral Economics with Leading Yale Scholars
Drive better business results using cutting edge behavioral research to:
- Better frame your value proposition
- Design memorable customers experiences
- Understand conscious and unconscious choice drivers
- Redesign research practices to generate real consumer insights
- Learn how to become an effective test and learn organization
Why you need behavioral economics
Marketing and product departments spend billions to understand and influence consumers—with mixed results. Behavioral economics brings to bear psychology, economics, and marketing to better understand the often-hidden factors that really influence consumer behavior.
Expertise: Engage with World-Renowned Scholars of Behavioral Economics
Among the most productive and cited scholars in the field, the YCCI faculty team utilizes decades of cutting-edge research to help address the challenges of today’s marketing, innovation, and research organizations.
Impact : Forge Leading Theory into Effective Practice
Grounded in the YCCI Decision Framework, the course systematically uncovers the fundamental behavioral insights that can be put to use to drive business results. Throughout the program, faculty share the current thinking in behavioral economics, moderate discussions, and guide work sessions to ensure learning in our classroom leads to action in
Experienced executives who lead functional teams in such areas as marketing, branding, insights, innovation, product management, technology, strategy, and communications
Time and Location
March 11 to 13, 2016
Yale Center Beijing
8 Jianguomenwai Avenue
Tower B of IFC Building
(Yong'anli Subway Station, Exit C)
$8,500 (includes meals and lodging)
$7,500 (excludes lodging)
Groups of four or more from the same company receive a 15% discount.
To register for this event, please contact either Xiuling Li or Xuekun Li:
Faculty will include:
George Rogers Clark Professor of Management and Marketing
Director of the Center for Customer Insights
Professor of Marketing
An expert in preference, framing effects, and decision-making under uncertainty
Professor of Marketing and Behavioral Science
Ying Zhang is a Professor of Marketing and Behavioral Science at the Guanghua School of Management in Peking University. Ying Zhang received his MBA and PhD from the Booth School of Business at University of Chicago. His research focuses on consumer self-regulation, motivation, customer relationship management.