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Preview of Behavioral Economics Program

Tuesday, December 29, 2015

Time and Location

Tuesday, December 29, 2015
Registration and Reception: 7:00pm - 7:30pm
Talk and Q&A: 7:30pm - 8:30pm

Yale Center Beijing
8 Jianguomenwai Avenue, 36th Floor, Tower B, IFC Building (Yong’anli Station, Exit C)

Registration and Fees

Tickets for this event are free.

Click HERE to register via EventBank.

Please email if you have any questions, or call Yale Center Beijing at (10) 5909 0200.


The language of the event will be English, with simultaneous translation into Chinese.

The Speaker

Ravi Dhar
George Rogers Clark Professor of Management and Marketing, Director of the Center for Customer Insights at Yale School of Management

Ravi Dhar is the George Rogers Clark Professor of Management and Marketing, Professor of Psychology in the Department of Psychology, and the Director of the Center for Customer Insights, all at Yale University. He has been involved in pioneering work which seeks to understand the different factors that influence how consumers think and decide. He has also served as a consultant to dozens of Fortune 500 companies in a wide variety of industries, including financial services, health care, high tech and luxury goods, helping clients to develop best practices for generating and using customer insights. Ravi has published more than 60 articles and serves on the editorial boards of several leading marketing journals.

The American Marketing Association recently ranked Professor Dhar as the most productive scholar publishing in premier marketing journals from 2009 through 2013. His research and teaching has been honored with various awards including the Distinguished Scientific Accomplishment Award of the Society for Consumer Psychology, the Distinguished Alumnus Award from the Indian Institute of Management, and the Yale School of Management Alumni Association Teaching Award. His work has been frequently mentioned in Business Week, The New York Times, The Financial Times, The Wall Street Journal, The Economist, USA Today, and other popular media.

Public Event