Time and Location

Thursday, January 12, 2017
Registration:   1:30-2:00 pm
Workshop:   2:00-5:00 pm

Yale Center Beijing
8 Jianguomenwai Avenue, 36th Floor, Tower B, IFC Building (Yong'anli Station, Exit C)

Registration and Fees

Note: The event is open to the public for registration, BUT only the successful registrants will be notified to participate. We CANNOT accept walk-ins and in-person payments.

Click HERE to register via EVENTBANK.

Please email yalecenterbeijing@yale.edu if you have any questions, or call Yale Center Beijing at (10) 5909 0200.

BACKGROUND

How an issue is framed critically influences public response and outcomes. Issue frames do not arise by chance; they are the conscious products of key stakeholders. During this workshop, Professor Bach will provide nonmarket managers and public relations specialists with in-depth analyses of effective issue framing, shedding light on core principles for strategically shaping dialog on critical issues.

WHO SHOULD ATTEND

This half-day program is designed for professionals who are involved or interested in the fields of Marketing, Public Relations, Government Relations, Risk Management, Content Development or Communications.

THE WORKSHOP

Grounded in the core insights of David Bach and Daniel J. Blake's “Frame or Get Framed: The Critical Role of Issue Framing in Nonmarket Management”, the program will cultivate practical understanding through simulation exercises on and discussions of pressing contemporary issues.

Participants will learn key strategic principles and framing skills based on internationally impactful case studies. Participants will present and gain live feedback from David Bach and their peers, as well as gain experience by critically assessing competitors' strategic plans under Bach's models.

LANGUAGE

The language of the event will be English, with simultaneous translation into Chinese provided.

Reading Materials

Please read the articles below before January 12, 2017:

• http://insights.som.yale.edu/insights/frame-or-get-framed
• https://www.washingtonpost.com/business/technology/huaweis-us-competitors-among-those-pushing-for-scrutiny-of-chinese-tech-firm/2012/10/10/b84d8d16-1256-11e2-a16b-2c110031514a_story.html
• http://uk.reuters.com/article/sppage024-ld207311-oisnr-idUKLD20731120081114

The Speaker(s)

Professor David Bach
Senior Associate Dean for the Executive MBA and Global Programs & Professor in the Practice of Management, Yale SOM

David Bach is Senior Associate Dean for Executive MBA and Global Programs and Professor in the Practice of Management at the Yale School of Management. An expert in political economy, his research and teaching focus on business-government relations, nonmarket (political, social, cultural) strategy, and global market regulation. At Yale SOM, he teaches a core MBA course on State & Society as well as an elective course on Nonmarket Strategy.

As a member of Yale SOM's senior leadership team, Professor Bach directs the school's Executive MBA and the newly established Master in Advanced Management; spearheads engagement with the 28-school strong Global Network for Advanced Management; catalyzes curricular innovation in the area of global business; guides online education initiatives; and oversees Yale Center Beijing.