Location

Yale Center Beijing
36th Floor Tower B of IFC Building 8 Jianguomenwai Avenue Chaoyang District, Beijing (Yong'anli Subway Station, Exit C)

 

Organizers

 

Speakers

 

 

Xufeng JIa
Senior Associate
Wenfei Attorneys at law

 

 

 

Frauke Steiner
Partner
Ernst & Young

 

 

 

Claudia MASUEGER
CEO & Founder
CHEERS Wines Co., Ltd

 

 

 

Julia Sun
Cellcosmet

 

Agenda

15:45 - 16:00 Registration
16:00 - 16:10 Introduction on market access in China
16:10 - 16:20 Market access and regulation outlook for SMEs in China and introduction of the new committee
16:20 - 16:30 Best practices in establishing a Swiss brand in China
16:30 - 16:40 Regulatory challenges in developing a Swiss Brand in China
16:40 - 17:20 Panel Discussion and Q&A
17:20 - 17:40 Networking