Event Time

Saturday, April 25
10:00-13:00

Location

Yale Center Beijing 
36th Floor Tower B of IFC Building 8 Jianguomenwai Avenue Chaoyang District, Beijing (Yong'anli Subway Station, Exit C) 

Registration and Fees

Please click “HERE”  or scan the QR code below to register.

Fee：

• Early Bird (by March 31): RMB 1,399
• Standard Ticket: RMB 4,888

The language of the program will be English.

MANDATORY NO LAPTOP POLICY.

* Those who attend all sessions will each receive a certificate of completion from Yale Center Beijing.

Participants

• Recommended for ages 16 and above;
• Open to students, content creators, and working professionals alike;
• English language proficiency for meaningful participation during discussions;
• One “fast take” response about why this program interests you (in English, 140 characters or under)

* Registration is subject to approval.

The Program

As AI commoditizes content creation, the ability to architect meaningful narratives has become a critical human skill. On April 25, Hollywood “Story Doctor” Richard Krevolin ’86—award-winning screenwriter and author of bestselling author—will lead The Story Doctor’s Lab: From Prompt Engineering to Story Leadership, an immersive one-day workshop designed to help participants to bridge the gap between exponential technology and authentic human emotion. Through his proprietary 5-Step Storytelling Methodology, participants will gain the essential tools to move beyond content generation and craft narratives that command attention, convey authority, and resonate on a human level. 

The Speaker

Richard Krevolin ’86
Author, Playwright & Screenwriter

Richard Krevolin is a brand narrative consultant who has worked with organizations around the world, teaching the art of communication, engagement, and storytelling to marketing executives, creatives, and brand managers at companies including Vaseline, Ogilvy, and Nike. He is the author of several books, including The Hook: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales and Achieve Heartfelt Success and Business Narratives.

A graduate of Yale University, Krevolin earned a master’s degree in screenwriting from UCLA and a master’s degree in playwriting and fiction from USC. He has taught at USC, UCLA, the University of Georgia, and Emerson College, mentoring a generation of successful creators. His former students include Marvel Studios President Kevin Feige, director Jon Chu (Crazy Rich Asians, Wicked), and Emmy-winning writer Danny Strong (Dopesick).

Contact

Please send an email to yalecenterbeijing@yale.edu, or reach out to the Yale Center Beijing Team for inquiries:
WeChat ID: Yalecenterbeijing
Cellphone: +86 13810559940
(Monday to Friday, 9:00-18:00 )