This talk is part of the Greenberg Distinguished Colloquium.

Event Time

March 3, 2022 | Thursday
7:00 am - 8:00 am Eastern Standard Time (EST)
March 3, 2022 | Thursday
8:00 pm - 9:00 pm China Standard Time (CST)

Participation Format

Registration is required to obtain a ZOOM Conference access link, which will be sent to your registration email or phone shortly. Please enter the ZOOM room 15 minutes before the starting time. When the room is full, latecomers will not be able to access the ZOOM conference.

Registration

Please click “HERE” to register.

Please send an email to yalecenterbeijing@yale.edu if there are any problems.

Ticket
Free

LANGUAGE

The language of the event will be English.

The Event

Year after year, students are eager for a chance to take Yale University professor Zoe Chance’s course “Mastering Influence and Persuasion”—the most popular at the Management school. Now, she is sharing her wisdom with everyone in Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen.

Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you. On March 3, Professor Chance will give a virtual talk discussing key insights from her new book and how people can benefit from her deeply ethical approach to influence.

“Fun, filled with great stories, and rooted in groundbreaking research, Influence Is Your Superpower explains the new rules of persuasion for a better world.” 

—Charles Duhigg

“An engaging book on the science of encouraging other people to say yes...Zoe Chance’s research won’t just expand your repertoire of persuasive skills—it might also reduce your anxiety about being rejected.”

—Adam Grant

“This book is special. It invites you in with the promise of a truly important topic; charms you with engaging stories and stylings; and treats you to a buffet of beautifully presented, scientifically grounded life lessons about social influence. By the end, my greatest wish was for even more pages.”

—Robert Cialdini

The Speaker

Zoe Chance
Assistant Professor of Marketing, Yale School of Management

Dr. Zoe Chance is a writer, teacher, researcher, and climate philanthropist obsessed with the topic of interpersonal influence.

She earned her doctorate in behavioral science from Harvard and now teaches “Mastering Influence and Persuasion,” the most popular course at Yale School of Management. Her research has been published in top academic journals and covered in global media. Professor Chance speaks internationally for Fortune 500 firms and leading NGOs, and gave a popular TEDx talk, How to Make a Behavior Addictive. Her framework for behavior change is the foundation for Google’s global food policy that helps over 100,000 people make healthier choices every day. Before focusing on academic pursuits, she also managed a $200 million segment of the Barbie brand for Mattel.

Greenberg Distinguished Colloquium

Thanks to the generosity of Mr. Maurice R. Greenberg, Chairman and CEO of C.V. Starr & Co. Inc. the Yale Center Beijing is pleased to host the Greenberg Distinguished Colloquium, which will convene thought leaders from all sectors who, in the spirit of Mr. Greenberg, play pivotal roles in building bridges among China, the U.S., and the rest of the world.

Mr. Greenberg has been a member of Yale Center Beijing’s Executive Council and retired as the Chairman and CEO of American International Group (AIG). In 2018, he was awarded the China Reform Friendship Medal.