YCB Dialog on Advanced Management: “Consumer Insights and Advances from Behavioral Economics" with Yale SOM Professor Ravi Dhar

Monday, December 29, 2014

The Event:

In contrast to spending hundreds of millions of dollars on advertising to entreat people to buy their products, this talk relies on principles of behavioral economics to discuss the structure of the shopping environment and design of marketplace interventions in ways that maximize consumer response. In this talk, Ravi discusses Yale's framework built on recent advances in behavioural economics to understand how consumers make choices and apply these theories inside the store.

The Speaker:

Business & Finance

Public Event

A Conversation on China with Stephen Roach and Zhang Lei

Tuesday, October 28, 2014

Introduction:
James Levinsohn 
Director, Yale Jackson Institute for Global Affairs; Charles W. Goodyear Professor in Global Affairs & Professor of Economics and Management, Yale School of Management 

Panelists:
Stephen Roach 
Senior Fellow, Yale Jackson Institute for Global Affairs; Senior Lecturer, Yale School of Management; Former Chairman, Morgan Stanley Asia 

Zhang Lei, Yale ’02 MBA, ’02 M.A. 
Chairman and Chief Executive Officer, Hillhouse Capital Management 

 

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