The Event:

In contrast to spending hundreds of millions of dollars on advertising to entreat people to buy their products, this talk relies on principles of behavioral economics to discuss the structure of the shopping environment and design of marketplace interventions in ways that maximize consumer response. In this talk, Ravi discusses Yale's framework built on recent advances in behavioural economics to understand how consumers make choices and apply these theories inside the store.

The Speaker:

“The How of Happiness: A Journey of Self Discovery and Search for Meaning” hosted by Project KickStart, a scholarship program helping students in their first year of college in Beijing.

Public Event

Invitation-only Event

Yale SOM alumni and current students gathered at the Yale Center Beijing on December 27, 2014, for a year-end discussion that focused on topics in leadership and entrepreneurship. View photos.

Introduction:
James Levinsohn 
Director, Yale Jackson Institute for Global Affairs; Charles W. Goodyear Professor in Global Affairs & Professor of Economics and Management, Yale School of Management 

Panelists:
Stephen Roach 
Senior Fellow, Yale Jackson Institute for Global Affairs; Senior Lecturer, Yale School of Management; Former Chairman, Morgan Stanley Asia 

Zhang Lei, Yale ’02 MBA, ’02 M.A. 
Chairman and Chief Executive Officer, Hillhouse Capital Management 

Invitation-only Event

Yale University today opens the Yale Center Beijing, a convening space and intellectual hub for all of Yale’s activities in China. Yale will celebrate the opening of the Center with an inaugural conference October 27-28.

The Event
Ambassador Baucus will share his views on U.S.-China relations and engage in a dialog with the audience.

The Event

In a joint event with the Yale Club of Beijing, Michael Meyer, author of The Last Days of Old Beijing, presents on his new book In Manchuria: A Village Called Wasteland and the Transformation of Rural China. As featured on NPR’s This American Life, the book is a vivid and insightful portrait of China today.